Summer months are here, and with it comes a shift in consumer behaviour! People are looking for ways to relax, have fun, and make the most of the warm weather. Luckily, this guide will explore creative marketing ideas for summer!
This presents a golden opportunity for businesses to boost sales. Plus, they can connect with their audience in new and exciting ways! From sizzling social media campaigns to refreshing email blasts, we’ll equip you with the tools to make your brand the go-to choice for all things summer fun.
Not all summer marketing strategies are created equal. Before diving into a pool of hot ideas, let’s figure out which is the perfect fit for your business. Here’s how to choose the approach to make a splash (and not a flop) this summer!
Sunshine and screens go hand in hand. With more free time and relaxed browsing habits, content marketing is one of the best summer marketing ideas! Engaging content keeps your brand top-of-mind while people are searching for summer adventures.
Summer attracts lighthearted and engaging content! Target your audience’s interests. Once you know what they want, craft a catchy title and open strong with a summer-vibe anecdote or a summer-related stat. Make sure to break up your text with visuals. Consider adding colourful pictures, infographics, or fun summer-themed GIFs.
Make your social media sizzle with summer vibes! Use bright, beachy visuals and evoke emotions with captions that capture the carefree spirit. Ask questions to spark conversation (e.g., “What’s your favourite summer drink?”).
Leverage summer trends and holidays with themed posts. Run contests or polls (e.g., “Best pool float?”). Don’t forget the power of stories! Share glimpses of your team enjoying summer or behind-the-scenes peeks at summer product uses. Keep it short, sweet, and bursting with summer fun!
Subject lines are key! Use emojis, urgency, and slang terms with summer feels (e.g. “Sunsational Savings!”). Design with summer-related colours, like yellow, orange, and blue. You can add beachy visuals and icons, like palm trees, surfboards, and sunscreens!
Highlight limited-time summer discounts or exclusive offers. While sending out emails, make sure to segment your audience for targeted promotions. (e.g., “Backyard BBQ essentials!”).
Feature customer testimonials raving about your summer products. Include clear CTAs with buttons saying “Shop Now” or “Beat the Heat with This Deal.” Don’t forget a mobile-friendly design for easy summer shopping!
Summer hashtags are your secret weapon for reaching a wider audience. Target a mix of popular and niche hashtags. Popular ones like #summer or #beachlife get tons of views, but your post might get lost.
Niche hashtags like #summervibes or #poolpartycaterer attract a more engaged audience interested in your specific content. This approach can also increase brand visibility. Research trending hashtags related to summer activities or products you offer.
Use relevant tools to find hashtags with the right balance of popularity and competition. Finally, don’t overdo it! Stick to 5-10 relevant hashtags to keep your captions clean and avoid looking spammy.
Catch the summer wave online! Here’s how to join trending topics:
Become part of the online summer buzz and watch your brand engagement soar!
Summer is prime time for spending! People are looser with their wallets for vacations, outdoor activities, and refreshing treats. Thus, adding a summer sale to your summer marketing efforts can be an excellent strategy.
Holiday sales and promotions tap into this spending mood. A discounted summer apparel brand or limited-time deal creates a sense of urgency, encouraging purchases. They also attract new potential customers to whom a good bargain might sway.
It’s a win-win for you and your customer! You increase sales and clear summer inventory while happy customers create a positive brand association.
Summer revenue are sizzling! Here’s how to launch yours:
Make summer sales sizzle with strategic freebies! Target complementary items that offer perceived value without breaking the bank! Some of the items you can match are:
These items perceive value without breaking the bank. Encourage higher spending with tiered freebies and promote them across all channels. Highlight limited-time promotions to create urgency and watch your brand become the coolest destination for summer shopping.
Group complementary summer items (sunscreen, hat, sunglasses) for a cohesive experience. Offer a discount to incentivize purchase and position it as a summer essential kit.
You don’t offer any summer-related products?
No problem! Bundle off-season items with a summer twist. Think cozy blankets for cool summer nights or rainy-day activity kits for unexpected showers.
A temperature-based sale ties discounts to how hot it gets! As the temperature rises (within a comfortable range), so do your discounts. Promote it on social media and update prices based on real-time weather. When scorching outside, it’s a fun way to attract customers, drive traffic, and clear summer stock!
It doesn’t matter if your business doesn’t have a summer-related product —you can take advantage of this technique regardless of the season! Cool deals sales with bundled services or free consultations.
Find businesses that complement yours (e.g., gym & smoothie shop). Team up for co-branded promotions or events (fitness class with smoothie samples). Even non-summer businesses can partner! Offer “beat the heat” deals (insurance & bookstore: discount on home security & summer reads).
Similar post: 10 Civic Holiday Marketing Tips For Small Businesses
Online events and contests boost engagement! They’re fun ways to attract new followers, generate excitement, and collect valuable customer data. This summer marketing plan helps build brand loyalty and spread the word – all for free (or low cost)!
Host a virtual summer bash! Choose a theme (luau, camping trip) and encourage followers to share photos/videos using a hashtag. Run contests for best-dressed pets, summer recipe creations, or funniest vacation stories. Even non-summer businesses can join the fun—offer prizes related to your services!
Promote festival fun online! Offer exclusive discounts or deals to attendees using a festival-specific promo code. Run contests asking for photos at the event with your brand hashtag. Partner with vendors or pop up shops – you offer a discount, and they promote yours! Even non-summer businesses can participate – highlight products for post-festival relaxation.
Turn the season with a creative summer contest! Run a photo challenge for “coolest home office setup” or “best way to stay productive during the heat.” Non-summer businesses can get in on the fun: host a “staycation bucket list” contest or giveaway a prize pack for conquering summer errands. These errands can be delivery or laundry services!
Host a “Summer Joy with [Your Brand]” contest! Customers share pics using your product in unexpected summer situations (e.g., picnic blanket for stargazing).
As for businesses with no summer-related products, let your creative juices run! Run a “Beat the Summer Heat with [Your Brand]” challenge. Customers submit photos using your service to stay cool (e.g., financial planning for summer vacations). With this option, you can expand your base to more customers, both new and existing customers!
Summer brings a shift in consumer behaviour! Targeted summer marketing campaigns highlight how your products solve summer woes or enhance enjoyment. This boosts sales and positions your brand as a summer essential.
Summer sparks a shift in consumer needs and desires! Limited-edition offerings, even for non-summer products, capitalize on this. Here’s why:
Highlighting existing summer-friendly products capitalizes on seasonal trends! It shows you understand customer needs and positions your brand as a summer essential.
Businesses without summer products can still adapt! Create a summer points program by bundling existing services. For example, you can offer delivery for BBQs or offer summer-themed promotions. You can even highlight products for post-summer relaxation.
Some examples you can consider are:
A summer makeover for your packaging grabs people’s attention! Bright colours, beachy vibes, and summer themes subconsciously link your product to fun and enjoyment, boosting sales. It positions your brand as relevant and exciting for the season.
Businesses without summer-related products can use seasonal colours and imagery in marketing materials. Highlight existing products that indirectly cater to the summer spirit (e.g., home security for vacation peace of mind).
Product demos and workshops around summer activities are key for a few reasons:
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Summer is prime time to heat up your sales! Take advantage of this season by understanding your customers’ wants and needs. Remember, summer is about fun! So, inject some lightheartedness into your marketing and watch your brand sizzle!
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